Published Jan. 28, 2015, in the Waterloo Region Record.
Uber, the popular "ride-sharing" smartphone application, wants to come to Waterloo Region.
The San Francisco-based company has created a business model that effectively shirks municipal taxi regulations and connects passengers and drivers through mobile devices.
The proposed arrival of Uber shouldn't come as a surprise. The company now operates in more than 200 cities in 45 countries. Setting up shop in Waterloo may only be a matter of time.