"Sunny ways, my friends, sunny ways."
Trudeau believed that the positive tone of his campaign was a key factor for helping him win the last election. This positive tone was in stark contrast to the generally negative tone that Harper's Team took during the previous elections. Which strategy, Harper's or Trudeau's, was more effective at winning votes?
Our new study, published in the latest issue of the Canadian Journal of Political Science, finds that a positive message is generally more effective, but only under certain conditions. What are those conditions? Read our study!!
You can find it here (gated).